I've createa a brand identity for Elixor, a revolutionary beauty company that shatters the mold. Elixor isn't just about skincare and haircare; it's about empowering individuals to express their unique urban spirit and embrace a modern approach to beauty. The brand identity needed to capture the essence of urban exploration and authenticity while emphasizing innovation, quality, and inclusivity.

Discovery & Research

Our journey began with diving deep into the world of urban youth culture. We explored the trends, values, and aspirations of young individuals defining modern beauty standards. We conducted research on the latest advancements in skincare and haircare technology to ensure Elixor's products reflected cutting-edge innovation.

Concept Development

Inspired by the dynamic energy of the city, we focused on a brand identity that was bold, expressive, and unapologetically individual. The central theme revolved around "urban alchemy," where the city itself becomes the catalyst for beauty creation. We utilized random lines and a vibrant color palette to capture the unpredictable and ever-evolving nature of urban life.

Client Collaboration

Throughout the process, I maintained close collaboration with the Elixor team. Working hand-in-hand, I ensured the brand identity resonated with their vision of inclusivity and empowerment. We explored various design iterations, refining the chosen concept to perfectly embody Elixor's innovative spirit and connection with the urban landscape.

This collaborative approach resulted in a brand identity that is as vibrant and dynamic as the city itself, ready to inspire a generation of young individuals to redefine beauty on their own terms.