I needed to craft a brand identity for Ventour, a Transylvanian RV rental company that ignites the explorer spirit. Ventour isn't just about renting RVs; it's about empowering individuals and families to forge their own paths, redefine travel experiences, and discover the hidden beauty of the world. The brand identity needed to capture the essence of exploration – a sense of adventure, freedom, and minimalist luxury – while reflecting Ventour's commitment to quality and responsible travel.

Discovery & Research

Our journey began by immersing ourselves in the world of exploration. We delved into the motivations and desires of modern-day adventurers, researching travel trends and understanding the evolving needs of those seeking unique experiences. We also explored the Transylvanian landscape, a region brimming with breathtaking natural beauty and rich cultural heritage.

Concept Development

Inspired by the "Explorer" archetype, we focused on concepts that evoked a sense of discovery and a connection with nature. The logo, a minimalist house, representing the confort of the RV became a powerful symbol – your home away from home, ready to conquer any terrain. We explored color palettes that reflected the natural world, from the earthy tones of mountains to the color of the leather of the seats the RVs have. The overall brand identity aimed to be both adventurous and sophisticated, reflecting the minimalist luxury experience Ventour offers.

Client Collaboration

Throughout the process, I maintained close collaboration with the Ventour team. I presented my initial concepts, sparking discussions and ensuring the brand identity resonated with their vision. I refined the design based on their feedback, ensuring it perfectly captured the essence of Ventour's unique approach to travel.

This collaborative approach resulted in a brand identity that is both bold and inviting, ready to inspire a new generation of explorers to hit the road and discover the world in style.